4 Lessons Learned: Advertisements

Jason Hornung: The Impacts of Facebook Advertising to Businesses

Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. While it is true that there are business owners who tried advertising in Facebook ads and failed, most of them don’t really understand their target audience and they place their ads in the news feed of the wrong people and other factors. If you are considering to choose Facebook advertising, it is important to different social media performance between paid and organic activities.

How do you calculate paid from organic likes? Paid and organic likes are broken within the Like Sources of Facebook Insights, and these sources can be viewed within the Insights data export or Insights tool. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. For social media marketers, it is crucial to understand the impacts of paid advertising and avoid attributing paid likes to successful community social media management tactics. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. Through utilization of Facebook ads, small businesses are able to promote their products and services to a wider scope of audience, and the opportunity to be known is increased. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.

Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Social media platforms like Facebook creates a major impact on digital marketing providing limitless opportunities to ordinary people and business owners to be successful. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media marketing such as Facebook marketing is a very helpful and useful tool being used by Jason Hornung to provide businesses the strengths they need to thrive in the competitive world of business.

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